Grand Opening: Ross Park Mall

Shoe Fly's Commitment to Tradition

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Coming Soon: Ross Park Mall

Shoe Fly is expanding! Shoe Fly – Ross Park Mall will open in August 2021.

In an age of online shopping, we at Shoe Fly pride ourselves on offering a personal touch. We’re excited to announce that we’re expanding and will open at the Ross Park Mall in the Pittsburgh area.

Shoe Fly is the story of two great shoe retailers, the Wagner’s and the Levine’s. Independently and in different parts of Pennsylvania, the founding fathers built successful businesses with a focus on treating every single customer with personal attention and respect. Decades later, their two legacies were united, bonding through shared values and a common mission. Read more about our stores and story below:

  • Full-service store experience
  • Wide widths available
  • Orthotics
  • Custom fittings
  • Large selection

Gordon Shoes: History

SF History

The story starts with shoemaker Peter Wagner, who immigrated to the United States from Bruscheid Germany in 1849 and opened Wagner Shoe Store in 1854. The second generation of Wagner’s, Peter’s sons, John and Sylvester, developed a ”Golden Rule” for the sales floor: “equal treatment for all.” This endeared them to the families in the neighborhoods where stores were located, and the business grew. Myron Wagner, Sr.— the third generation of Wagner’s—endured many hardships, including The Great Depression and the Pittsburgh Flood of 1936. The business persevered, and a fourth generation Wagner, Myron
“Buzz” Wagner, Jr., started working at his family shoe store when he was just 10 years old. He continues to work in the business with his son and grandson, which brings Wagner’s through six generations.

Two hours east of Pittsburgh, in Tyrone PA, Morris Levine and his brother Nathan opened a clothing store in 1936. Morris was called to serve his country in WWII, leaving his brother to tend the store until his return. He then opened Morris Levine Family Shoe Store with his wife, Bessie. Morris had high standards regarding the fitting of shoes, and treated all of his customers as though they were family. He would never sell someone an imperfect fit and would occasionally but politely argue with customers, even if it meant losing the sale. Todd Lewis was a 17-year-old high school senior when he went to work for Morris Levine in 1986. Morris sold Todd the store in 1988 and stayed on as an employee for 15 years to mentor Todd in his new role as business owner. This led to a partnership with Greg Wagner, of Wagner Shoes, and Levine store managers Charlie Biddle and George Gripp, which formed the “Shoe Fly Stores.”

While much has changed since Peter Wagner and Morris Levine first opened their stores, the partners agree that the one thing they will never change is the focus on providing outstanding service, fit and style to every customer. Shoe Fly is proud to offer 11 locations throughout Pennsylvania, Maryland, and Virginia, as well as a sister-athletic brand, “Appalachian Running Company.”

These Pittsburgh locations are also a part of the Shoe Fly and Appalachian Running Company (AppRunCo) families:

Waterfront Shopping Center
108 West Bridge Street
Homestead, PA 15120

M-Sat. 10am-8pm,
Sun. 12pm-5pm

Waterfront Shopping Center
112 West Bridge Street
Homestead, PA 15120

M-Sat. 10am-8pm,
Sun. 12pm-5pm

Wexford Plaza
10616 Perry Hwy
Wexford, PA 15090

M-Sat. 10am-7pm,
Sun. 12pm-5pm

Appalachian Running Company (AppRunCo) opened in 2008 in Carlisle PA, and quickly became the go-to destination for the regional running community. The stores have grown and expanded thanks to a partnership with the Shoe Fly Stores, adding two locations in Pittsburgh and one location in Altoona in 2021. We have continued the running tradition started in Carlisle and have paired that with a resolve to provide a high level of customer service and expertise to all customers, regardless of athletic ability or speed. We offer a range of sizes in trusted performance footwear brands, and we continue to expand our line of apparel and nutrition so you can put your best foot forward.

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