Gordon's is now SF
Gordon Shoes is now

Shoe Fly's Commitment to Tradition

Perfect Fit
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Our Story

Gordon Shoes is now Shoe Fly – Waterfront. Since 1885, and over three generations, Gordon Shoes has been committed to elevating customers’ lives with great looking shoes that fit just right, helping people to walk, run, and feel better.

Now, we’re taking the next step and servicing our customers in the best way possible by joining the Shoe Fly family. Like Gordon Shoes, Shoe Fly has operated as a family business for decades, specializing in professionally fit quality footwear and personal, friendly service.

As a part of the Shoe Fly family, we’ve renewed our dedication to helping our customers while our selection of high-quality shoes and trusted brands continue to grow. We’re proud and excited to be able to bring you on this journey with us!

  • Full-service store experience
  • Wide widths available
  • Orthotics
  • Custom fittings
  • Large selection

Gordon Shoes: History

Gordon Shoes, now Shoe Fly Waterfront, is a shining example of an “Immigrant Success Story.” Benjamin Gordon was born in Vilna, Lithuania in 1871. Being born into a difficult and unforgiving environment, he had no way of knowing the difficulties that would await him throughout his childhood. His father passed away when he was very young. With little money, his mother did not send him to school.

Being in a world without the benefit of being able to read or write, Benjamin was eventually turned over to a master shoemaker. Imagine working as a young child of 9 or 10, in an environment with horribly deplorable conditions. His faith in “opportunity” was unwavering. He realized that he had acquired a very special gift – one that would guide him to a better life – the art of Shoe Making. Benjamin Gordon was bound for the America… the Land of Opportunity.

Via Ellis Island, Benjamin found his way to Pittsburgh’s Hill District, where in 1885 Gordon Shoes began. Gordon’s quickly became a mainstay for craftsmanship and “old time” values. The business grew and before long, Gordon Shoes became known as “THE” Shoe Store for fashion and affordability. Gordon’s remained in the “Gordon” family for three generations until 2021, when they partnered with Shoe Fly, also a family-run shoe store.

These locations are now part of the Shoe Fly and Appalachian Running Company (AppRunCo) families:

Waterfront Shopping Center
108 West Bridge Street
Homestead, PA 15120

M-Sat. 10am-8pm,
Sun. 12pm-5pm

Waterfront Shopping Center
112 West Bridge Street
Homestead, PA 15120

M-Sat. 10am-8pm,
Sun. 12pm-5pm

Wexford Plaza
10616 Perry Hwy
Wexford, PA 15090

M-Sat. 10am-7pm,
Sun. 12pm-5pm

Appalachian Running Company (AppRunCo) opened in 2008 in Carlisle PA, and quickly became the go-to destination for the regional running community. The stores have grown and expanded thanks to a partnership with the Shoe Fly Stores, adding two locations in Pittsburgh and one location in Altoona in 2021. We have continued the running tradition started in Carlisle and have paired that with a resolve to provide a high level of customer service and expertise to all customers, regardless of athletic ability or speed. We offer a range of sizes in trusted performance footwear brands, and we continue to expand our line of apparel and nutrition so you can put your best foot forward.

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